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The Crucial Role of Post-Sale Customer Service in B2B Client Retention
In the realm of business-to-business relationships, the journey doesn't end when the deal is closed. In fact, it's just the ...
RFP responses, team meeting, looking at document
Key to Content Success: Content Elasticity
Content is King We’re all familiar with the now commonplace observation (almost cliché) that “content is king,” a phrase coined ...
Is Sales and Marketing Alignment That Important?
I recently read a case study by SuperOffice that shared how it aligned its sales and marketing teams to increase ...
5 Writing Traps to Avoid
Most copywriters can find ways to improve a first draft or the source materials they’re provided with, but what are ...
How to Improve Your Presentation Format
Here at Weber Associates, we know that formatting information into a presentation is an important skill to have. Research has ...
The Dos and Don’ts of Infographics
A strong infographic can increase organic traffic to your site and help win over that big potential client. By nature, ...
Bringing Your Sales Interactions Into the Future
At Weber Associates, we know that an existing process that seems to be working may not necessarily be as up ...
Emerging Technology Disrupting Insurance Underwriting
Today, insurance underwriters are under a lot of pressure to complete the underwriting process ― rating the risk of insuring ...
Increasing Broadband Access in Rural Communities
Because of the pandemic, more and more Americans depend on the internet to do their jobs, attend school, and connect ...
The State of B2B Content Marketing in 2021
In 2021, content marketers will need to shift in several areas as they continue to address the pandemic. They will ...
The Internet of Things and Home Automation
Since the Internet of Things (IoT) was born between 2008 and 2009, anything that can be connected will be connected ...
Digital Transformations in Health Insurance
In the United States, health insurance digitization is driving improved customer experiences, more efficient administrative processes, and better health outcomes ...
A Shoulder-to-Shoulder Approach to Sales
According to HubSpot research, only 3% of buyers consider sales representatives trustworthy.* That’s quite a startling statistic. Though consumers should ...
PowerPoint Isn’t Going Anywhere
Roughly 35 million PowerPoint presentations are given each day. – Poll Everywhere The PowerPoint we’re all familiar with has been ...
Four Effective Frameworks for Presentations
A framework is the organizing force for a presentation. It establishes an overarching vision for what the presentation is trying ...
Five Essential Proclamations from the Master of Information Design
You don’t have to be a designer to be well-versed in the teachings of Edward Tufte. In fact, anyone who ...
Critical Devices and Their Importance in Presentations
Critical devices are used within frameworks to present information in a fresh perspective. They are sometimes referred to as “micro-frameworks” ...
What to Look for in an Exceptional MRM Tool
Marketing Resource Management tools are undeniably useful in retail businesses. They provide an interface that allows several users to compile, ...
5 Quotes About the Growing Importance of Internal Communications
The Coronavirus Pandemic has changed a lot about how we work. It’s obvious that we are seeing an increase in ...
Finding the Right Public Speaking Style for Your Presentation
Presentations are vitally important to communicating information to customers, employees, and stakeholders. Contrary to popular belief, there is no one ...
Top 5 Ways Retailers Can Improve Internal Communications
1. Utilize vertical and horizontal communication When we think of communication, a lot of the time peer-to-peer or “horizontal” communication ...
What Does a Communications Audit Look Like?
At Weber Associates, we don’t just help companies look good on the outside. We enjoy utilizing our business expertise to ...
Key Differentiators Between Executive and Sales Presentations
At Weber Associates, we work with our clients to develop a variety of presentations to fit their needs. Two of ...
Channeling Sales Materials to a Public Safety Audience
“Know your audience” is one of the most integral rallying cries of content creators. It should be both the first ...
Brainstorm like a UX Pro
If you’ve ever sat in a meeting with disgruntled colleagues trying to gracefully interrupt each other as you struggle your ...
Trends in Marketing to Generation Z
Individuals classified as Generation Z were born after 1996 which means the oldest ones have begun graduating from college. As ...
Telecom_Industry
Will the Coronavirus Pandemic Ultimately Help or Hurt the Telecom Industry?
The global smartphone market declined its fastest ever, down 13% YoY in Q1 2020 (counterpoint research) The obvious disruption of ...
How to Use Print Media Effectively in a World of Digital Advertising
Industry analysts projected the end of print marketing with the rise of social media and digital marketing. While there have ...
Keeping Up With Drastic Shifts in the Retail Environment
There are a few things you’ve probably heard a lot in the last couple months: these times are uncertain, and ...
Tailoring Your Product Messaging to Your Target Personas
Current estimates say that the average U.S. consumer is exposed to over 5,000 ads per day1, and this number is ...
Getting Client-Provided Content Truly Consumer Ready
When clients put together marketing content for an agency, they are focused on the technical specifications and key benefits of ...
Tips for Conducting a Successful Competitive Market Analysis
Competitive market analyses give you perspective on the current business landscape. They help you identify and capitalize on your competitor’s ...
Driving Social Media Strategy Using Metrics
Social media has become a valuable and effective tool for marketers in all industries. In fact, 73% of marketers say ...
Using Design Thinking to Improve Your Client’s Marketing Collateral
When tackling a new client project, it’s easy to recycle the same ideas you’ve used for previous projects. And when ...
Building Trust with Case Studies
In B2B scenarios, there are many different ways a company can market their products and services, but the traditional benefit-driven ...
Calculating ROI on Technological Investments: More than a Simple Equation
With 44% of businesses planning to increase their technology spending in 20201, investing in new technology is an absolute must ...
How to Effectively Communicate Data and Metrics
When presenting to clients, you want your ideas not only heard, but believed and embraced. The single best way to ...
Cutting Through the Clutter to Reach Your Audience
If you’re feeling overwhelmed by information coming at you, you’re not alone. Forbes digital marketing experts estimate that people now ...
Using Information Design to Improve Executive Presentations
“Information overload is rarely the function of volume of information, but rather, quality of information.” – Edward Tufte We’ve all ...
Cognitive Diversity Allows for a Truly Unique Blend of Approaches
Marketing is a dynamic field that is constantly changing with new technologies, ideas, and industry trends. Every agency is trying ...
5 Keys to Integrating Content Across Social Media Channels
In today’s digital climate, social media marketing is on a steady trend upward – and not just for B2C firms ...
6 Steps for Creative Agencies to Facilitate Teamwork While Working From Home
Creative agencies have been quick to adapt to the coronavirus pandemic by transitioning employees to remote work. However, due to ...
Always Strategizing, Never Standing Still
Those who have agency experience know to expect some variance in the pace of their work. While one week might ...
RFP content, two people shaking hands
How to Optimize RFP Content through Fortifying SME Relationships
Most would agree that a company’s biggest asset is their employees. The same can be said for an RFP team ...
It’s OK to Look Forward
The current environment is one of the most difficult many of us will be called on to lead in our ...
RFP responses, pyramid, clouds, Egypt, storm
9 Drivers of Success for Your RFP Responses – A Winning RFP Series
Most companies dread when their prospects, or even worse, their existing customers, issue an RFP for goods, products, or services ...
RFP Resonse, hands on a keyboard, laptop
Covering the Core Elements within your RFP Response
This post is part of the Winning RFP series. To start from the beginning, visit the first post. Here at ...
RFP Responses, hand holding a plant, leaf
Tips for Bringing Your RFP Responses to Life
This post is part of the Winning RFP series. To start from the beginning, visit the first post. THEN TAKE ...
RFP responses, chess board, black and white
How to Make your RFP Responses Stand Out from Competitors
This post is part of the Winning RFP series. To start from the beginning, visit the first post. FINALLY We ...
OmniChannel
Nailing the Omni-Channel Experience in Complex Sales Environments
“Customers don’t think in channels, but businesses do.” – Thunderhead Since the Internet became a thing, it has been the ...
Reporting Facts vs. Finding Insights
In today’s world, data is everywhere. Most likely, part of your job is to report on that data. Your boss ...
Avoiding Audience Message Overload
Avoiding Audience Message Overload Trader Joe’s is wildly popular among consumers. And one of the reasons for its popularity is ...
Next-Generation Sales Enablement
Enabling Customers To Make Smart Decisions: Next-Generation Sales Enablement Buyers today have more information at their fingertips than ever before ...
Growing and keeping your school family
Keeping Your Brand Consistent Across Communications By all measures, your college or university is a great institution. And you have ...
RFP response, man standing on cliff, waterfall
It’s Not about You: Tailoring Your RFP Response to Your Client
In an RFP response, the client comes first. Most companies  write their RFP responses all about themselves. Not only is ...
executive presentation, woman giving presentation, black and white
Five Must-Haves to Make Your Next Executive Presentation Shine
“True genius is making it as simple as possible… and no simpler” – Albert Einstein What happened to presentation styles ...
RFP responses, team meeting, looking at document
Show, Don’t Tell: Make Your RFP Responses do the Heavy Lifting
This post is in addition to the 9 Drivers to RFP Response Success series. To start from the beginning, visit ...
Packing Parachutes for Go-To-Market Sales Success
As trends continue to emerge linking smart data with smart people, we are more connected to – and by – ...
Who Is Branding You?
Whether your organization spends millions on branding, or the concept of branding almost never crosses your mind, your organization has ...
“I Will Make Fewer Bad Sales Hiring Decisions This Year”
SalesAdvantage Mantra #1 Hiring, cultivating and retaining top sales talent is essential to any B2B-oriented company’s overall health and success ...
Stop Competing On Price
5 ways to rise above commoditization. Obviously, price plays an important role in how current and potential clients or customers ...
5 Sales & Marketing Principles to Overcome Market Challenges
Your marketing team is generating awareness and interest in your product or service, up to the point where sales enters ...
Digital Recruiter is THE Tool
It’s a feeling. The vibe. The atmosphere. The sense of opportunity—of what could be. It’s a vision of their dreams ...
7 Reasons To Use A Mobile Sales Kit
By equipping your salespeople with a tablet-optimized sales kit, fully loaded with presentations, calculators, and videos, you and your sales ...
The Power of Empathy
If you want to get someone to do something, you have to first get them to think it’s a good ...
Succeeding in B2B Relationship-Selling Without Sacrificing Your Brand (or Yourself)
You’ve built a great product or service with a compelling value proposition, a brilliant go-to-market strategy and a ready-and-willing frontline ...
Attention Sales Managers : You Don’t Have to be an Expert to Coach your Team
Tiger Woods has a coach.  Michael Jordan routinely lists coaches Dean Smith and Phil Jackson as two of the most ...
Weaponizing your Customer Experience Strategy Part III: Coaches are the Critical Link
“Coaching is unlocking a person’s potential…it is helping them to learn rather than teaching them.”  – Timothy Gallwey By now you’ve spent ...
The Blame Game: Why United Airlines Became the Scapegoat
I typically don’t find myself engulfed in social media hysterics, but I keep getting sucked into this recent United Airlines ...
Make it easier for salespeople to sell your stuff
Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often require some effort and involve ...
Branding something with no visible brand
When we think of branding, we often think of things like the Nike swoosh on the side of a shoe, ...
Weaponizing your Customer Experience Strategy for the Frontlines: Part I: BEHAVIORS
Brand perception and loyalty can live or die on the frontlines – just ask any industry in question for its ...
Are you continuing to sell your brand after you’ve sold your product?
So, you’re planning to make a purchase. You conduct some research online, mull it over with a couple of trusted ...
3 Digital Tools to Revive Your Agent Relationships
Independent insurance agents want a lot from insurance carriers. And why shouldn’t they? In the fast-paced world of shopping online ...
From Many Strong Personalities, One Brand
Often times, the brand of a professional service firm is described as the professional reputation of that firm. And, that ...
Your Brand is Everything
Every aspect of your organization helps create your brand, and your brand is the one factor that can take the ...
How to Get Scratched Off My Daughter’s College Short List
This year, our spring break did not include a beach. Instead, it included seven different college campuses. Our oldest is ...
Health Check: Do Your Customers Trust You?
What a nightmare trip to the doctor’s office taught me about “trust” and what your frontline can do to salvage ...
4 Steps to Flawless Customer Experiences
We’ve all had our fair share of customer service trials and tribulations. Maybe you couldn’t purchase something because a website ...
Do you know who you’re talking to?
Do you know who you’re talking to? Good marketers at most companies know that the content and assets used by the “frontline” ...
Part 2 – Intertia is not a strategy
“The less there is to justify a traditional custom, the harder it is to get rid of it”  — Mark Twain, ...
Sales Force Competence Directly Impacts Customer Confidence
Who are your salespeople?  Do you know their names? Their background or previous experience? What about their expertise? Does your ...
What’s Your Desired Reaction?
Every organization wants or needs somebody to do something, and this something is that organization’s desired reaction. Desired reactions can ...
How to destroy 5 years of brand equity in less than 72 hours
About 5 years ago, I became fed up with trudging into my local corporate-owned mobile carrier store to purchase or ...
All Customers Are People
For brands that sell consumer products, the statement of “All customers are people” is simply a reminder to keep a ...
What Gets Measured Gets Mismanaged
“A call center may boast high productivity and low costs per call, but that’s irrelevant if most of its activity ...
This Call May Be Monitored For No Apparent Reason
“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein Most call ...
6 Keys to Sales Enablement Done Right
“Every year we make significant investments in TV spots, sales leads, marketing materials, new technology… yet we can’t seem to ...
The Quality Revolution: Five Keys to Transforming Your Quality Program Key #5: Certification & Continuous Improvement
A Quality Revolution has been emerging in the last two years, transforming underleveraged and underperforming Quality & Call Monitoring Programs ...
The Quality Revolution: Five Keys to Transforming Your Quality Program Key #4: Foster the Human Connection
A Quality Revolution has been emerging in the last two years, transforming underleveraged and underperforming Quality & Call Monitoring Programs ...
The Quality Revolution: Five Keys to Transforming Your Quality Program Key #3: Automate Calibration
A Quality Revolution has been emerging in the last two years, transforming underleveraged and underperforming Quality & Call Monitoring Programs ...
The Quality Revolution: Five Keys to Transforming Your Quality Program Key #2: Correlate and Measure ‘Predictiveness’
A Quality Revolution has been emerging in the last two years, transforming underleveraged and underperforming Quality & Call Monitoring Programs ...
The Quality Revolution: Five Keys to Transforming Your Quality Program Key #1: Embrace Subjectivity in Behaviors
A Quality Revolution has been emerging in the last two years, transforming underleveraged and under-performing Quality & Call Monitoring Programs ...