Insights

Content is King We’re all familiar with the now commonplace observation (almost cliché) that “content is king,” a phrase coined ...
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SILICON VALLEY, Calif., August 21, 2023—Weber Associates, a B2B marketing agency that has served the Fortune 100 since 1985, today ...
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I recently read a case study by SuperOffice that shared how it aligned its sales and marketing teams to increase ...
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Most copywriters can find ways to improve a first draft or the source materials they’re provided with, but what are ...
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Here at Weber Associates, we know that formatting information into a presentation is an important skill to have. Research has ...
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A strong infographic can increase organic traffic to your site and help win over that big potential client. By nature, ...
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At Weber Associates, we know that an existing process that seems to be working may not necessarily be as up ...
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Today, insurance underwriters are under a lot of pressure to complete the underwriting process ― rating the risk of insuring ...
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Because of the pandemic, more and more Americans depend on the internet to do their jobs, attend school, and connect ...
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In 2021, content marketers will need to shift in several areas as they continue to address the pandemic. They will ...
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Since the Internet of Things (IoT) was born between 2008 and 2009, anything that can be connected will be connected ...
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In the United States, health insurance digitization is driving improved customer experiences, more efficient administrative processes, and better health outcomes ...
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According to HubSpot research, only 3% of buyers consider sales representatives trustworthy.* That’s quite a startling statistic. Though consumers should ...
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Roughly 35 million PowerPoint presentations are given each day. – Poll Everywhere The PowerPoint we’re all familiar with has been ...
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A framework is the organizing force for a presentation. It establishes an overarching vision for what the presentation is trying ...
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You don’t have to be a designer to be well-versed in the teachings of Edward Tufte. In fact, anyone who ...
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Critical devices are used within frameworks to present information in a fresh perspective. They are sometimes referred to as “micro-frameworks” ...
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Marketing Resource Management tools are undeniably useful in retail businesses. They provide an interface that allows several users to compile, ...
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The Coronavirus Pandemic has changed a lot about how we work. It’s obvious that we are seeing an increase in ...
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Presentations are vitally important to communicating information to customers, employees, and stakeholders. Contrary to popular belief, there is no one ...
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1. Utilize vertical and horizontal communication When we think of communication, a lot of the time peer-to-peer or “horizontal” communication ...
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At Weber Associates, we don’t just help companies look good on the outside. We enjoy utilizing our business expertise to ...
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At Weber Associates, we work with our clients to develop a variety of presentations to fit their needs. Two of ...
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“Know your audience” is one of the most integral rallying cries of content creators. It should be both the first ...
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If you’ve ever sat in a meeting with disgruntled colleagues trying to gracefully interrupt each other as you struggle your ...
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Individuals classified as Generation Z were born after 1996 which means the oldest ones have begun graduating from college. As ...
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The global smartphone market declined its fastest ever, down 13% YoY in Q1 2020 (counterpoint research) The obvious disruption of ...
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Industry analysts projected the end of print marketing with the rise of social media and digital marketing. While there have ...
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There are a few things you’ve probably heard a lot in the last couple months: these times are uncertain, and ...
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Current estimates say that the average U.S. consumer is exposed to over 5,000 ads per day1, and this number is ...
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When clients put together marketing content for an agency, they are focused on the technical specifications and key benefits of ...
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Competitive market analyses give you perspective on the current business landscape. They help you identify and capitalize on your competitor’s ...
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Social media has become a valuable and effective tool for marketers in all industries. In fact, 73% of marketers say ...
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When tackling a new client project, it’s easy to recycle the same ideas you’ve used for previous projects. And when ...
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In B2B scenarios, there are many different ways a company can market their products and services, but the traditional benefit-driven ...
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With 44% of businesses planning to increase their technology spending in 20201, investing in new technology is an absolute must ...
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When presenting to clients, you want your ideas not only heard, but believed and embraced. The single best way to ...
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If you’re feeling overwhelmed by information coming at you, you’re not alone. Forbes digital marketing experts estimate that people now ...
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“Information overload is rarely the function of volume of information, but rather, quality of information.” – Edward Tufte We’ve all ...
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Marketing is a dynamic field that is constantly changing with new technologies, ideas, and industry trends. Every agency is trying ...
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In today’s digital climate, social media marketing is on a steady trend upward – and not just for B2C firms ...
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Creative agencies have been quick to adapt to the coronavirus pandemic by transitioning employees to remote work. However, due to ...
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Those who have agency experience know to expect some variance in the pace of their work. While one week might ...
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Most would agree that a company’s biggest asset is their employees. The same can be said for an RFP team ...
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The current environment is one of the most difficult many of us will be called on to lead in our ...
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Most companies dread when their prospects, or even worse, their existing customers, issue an RFP for goods, products, or services ...
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This post is part of the Winning RFP series. To start from the beginning, visit the first post. Here at ...
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This post is part of the Winning RFP series. To start from the beginning, visit the first post. THEN TAKE ...
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This post is part of the Winning RFP series. To start from the beginning, visit the first post. FINALLY We ...
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“Customers don’t think in channels, but businesses do.” – Thunderhead Since the Internet became a thing, it has been the ...
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In today’s world, data is everywhere. Most likely, part of your job is to report on that data. Your boss ...
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Avoiding Audience Message Overload Trader Joe’s is wildly popular among consumers. And one of the reasons for its popularity is ...
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Enabling Customers To Make Smart Decisions: Next-Generation Sales Enablement Buyers today have more information at their fingertips than ever before ...
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Keeping Your Brand Consistent Across Communications By all measures, your college or university is a great institution. And you have ...
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In an RFP response, the client comes first. Most companies  write their RFP responses all about themselves. Not only is ...
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“True genius is making it as simple as possible… and no simpler” – Albert Einstein What happened to presentation styles ...
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This post is in addition to the 9 Drivers to RFP Response Success series. To start from the beginning, visit ...
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As trends continue to emerge linking smart data with smart people, we are more connected to – and by – ...
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Whether your organization spends millions on branding, or the concept of branding almost never crosses your mind, your organization has ...
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SalesAdvantage Mantra #1 Hiring, cultivating and retaining top sales talent is essential to any B2B-oriented company’s overall health and success ...
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5 ways to rise above commoditization. Obviously, price plays an important role in how current and potential clients or customers ...
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Your marketing team is generating awareness and interest in your product or service, up to the point where sales enters ...
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Is it Time to Supplement your CRM? We’ve all heard the hype about Customer Relationship Management (CRM) systems and what ...
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It’s a feeling. The vibe. The atmosphere. The sense of opportunity—of what could be. It’s a vision of their dreams ...
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By equipping your salespeople with a tablet-optimized sales kit, fully loaded with presentations, calculators, and videos, you and your sales ...
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If you want to get someone to do something, you have to first get them to think it’s a good ...
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You’ve built a great product or service with a compelling value proposition, a brilliant go-to-market strategy and a ready-and-willing frontline ...
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Tiger Woods has a coach.  Michael Jordan routinely lists coaches Dean Smith and Phil Jackson as two of the most ...
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“Coaching is unlocking a person’s potential…it is helping them to learn rather than teaching them.”  – Timothy Gallwey By now you’ve spent ...
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I typically don’t find myself engulfed in social media hysterics, but I keep getting sucked into this recent United Airlines ...
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Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often require some effort and involve ...
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When we think of branding, we often think of things like the Nike swoosh on the side of a shoe, ...
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Brand perception and loyalty can live or die on the frontlines – just ask any industry in question for its ...
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So, you’re planning to make a purchase. You conduct some research online, mull it over with a couple of trusted ...
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Independent insurance agents want a lot from insurance carriers. And why shouldn’t they? In the fast-paced world of shopping online ...
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Often times, the brand of a professional service firm is described as the professional reputation of that firm. And, that ...
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Every aspect of your organization helps create your brand, and your brand is the one factor that can take the ...
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This year, our spring break did not include a beach. Instead, it included seven different college campuses. Our oldest is ...
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What a nightmare trip to the doctor’s office taught me about “trust” and what your frontline can do to salvage ...
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We’ve all had our fair share of customer service trials and tribulations. Maybe you couldn’t purchase something because a website ...
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Do you know who you’re talking to? Good marketers at most companies know that the content and assets used by the “frontline” ...
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“The less there is to justify a traditional custom, the harder it is to get rid of it”  — Mark Twain, ...
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Who are your salespeople?  Do you know their names? Their background or previous experience? What about their expertise? Does your ...
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Every organization wants or needs somebody to do something, and this something is that organization’s desired reaction. Desired reactions can ...
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About 5 years ago, I became fed up with trudging into my local corporate-owned mobile carrier store to purchase or ...
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For brands that sell consumer products, the statement of “All customers are people” is simply a reminder to keep a ...
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“A call center may boast high productivity and low costs per call, but that’s irrelevant if most of its activity ...
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“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein Most call ...
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“Every year we make significant investments in TV spots, sales leads, marketing materials, new technology… yet we can’t seem to ...
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A Quality Revolution has been emerging in the last two years, transforming underleveraged and underperforming Quality & Call Monitoring Programs ...
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A Quality Revolution has been emerging in the last two years, transforming underleveraged and underperforming Quality & Call Monitoring Programs ...
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A Quality Revolution has been emerging in the last two years, transforming underleveraged and underperforming Quality & Call Monitoring Programs ...
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A Quality Revolution has been emerging in the last two years, transforming underleveraged and underperforming Quality & Call Monitoring Programs ...
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A Quality Revolution has been emerging in the last two years, transforming underleveraged and under-performing Quality & Call Monitoring Programs ...
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