This post is part of the Winning RFP series. To start from the beginning, visit the first post.


We started with explaining the lowest level of the RFP response pyramid, the core elements. The next level of developing a winning RFP response is to bring it to life. You may be getting a few hits but may also hear that your RFP response seems to be “copy and paste.” If this is an issue, focus on the following:

RFP response, 9 drivers of winning RFP, pyramid, bring it to life, proof points, storytelling, tailored to client

Proof Points: You can say that you’re good at something, but without proof, the words aren’t enough. You must pull through real-time statistics, success stories, and quantitative evidence into your RFP response to bring it to life.

Story Telling: Many responses are overly technical and only tout features of solutions. To create the best, most engaging RFP response, tell a story about how your solutions solve your prospects needs or pain points.

Tailor to the Client: When it comes to the jargon used in your RFP response, it is important to avoid language and acronyms that are not common knowledge to the average reader. Take into consideration who your audience is. By using the words that your prospect uses in their RFP, you can earn credibility and keep your decision maker reading.

Strong proof points convince evaluators that you have solid outcomes, which bring your RFP responses to life. Continue to the next post in our series, which shares how to stand out from your competitors.

Interested in getting the tools you need to stand out among the competition and winning the bid that will help your organization grow? Learn more about what we can do for your RFP Responses.

About Weber Associates

Weber Associates is a Columbus, OH based consulting firm. Since 1985, we have blended the creativity of a marketing agency with the analytical rigor of a consultancy to help our clients significantly grow revenues and customer loyalty. People hire us to solve real sales and marketing challenges. To improve their sales process. To grab someone’s attention and selling something. In short, they hire us to make their marketing make more sales.