This post is part of the Winning RFP series. To start from the beginning, visit the first post.


We have gone through the two lower levels of the RFP response pyramid, the core elements and the methods to bringing your RFP responses to life. The third level of developing a winning RFP response is to stand out from your competitors. This is an especially difficult task, as differentiating your RFP responses from another is a crucial step in catching the attention of your client.

If you want to be a notch above your competitors, focus on:

RFP responses, 9 drivers of winning RFP, pyramid, visualization, client focus

Visualization: Most responses incorporate a mixed bag of tables, reports and overly complex, mix-matched graphics that don’t help illustrate the story. The best responses use clean, consistent, and simple graphics and visual cues to help readers get through complex and lengthy responses more efficiently with greater understanding.

Client Lens: Do all your paragraphs or sentences begin with your company’s name? What about your table of contents? Try turning your narrative around to talk about your client first, recognizing their needs and pain points and how partnering with you can alleviate those issues.

Standing out among competitors requires more than canned responses and recycled graphics. Ensure the success of your RFP responses by checking out our articles on how you can make your RFP responses do the heavy lifting by showing, not telling.

Interested in getting the tools you need to stand out among the competition and winning the bid that will help your organization grow? Learn more about what we can do for your RFP Responses.

About Weber Associates

Weber Associates is a Columbus, OH based consulting firm. Since 1985, we have blended the creativity of a marketing agency with the analytical rigor of a consultancy to help our clients significantly grow revenues and customer loyalty. People hire us to solve real sales and marketing challenges. To improve their sales process. To grab someone’s attention and selling something. In short, they hire us to make their marketing make more sales.