B2B Marketing Practice

B2B Marketing Execution challenge.

Demands continue to grow in today’s B2B landscape:

More channels:
In person selling dropped 52% while digital increased 41%

Faster pace:
B2B sales now take 4-6 weeks vs 4 months previous

More scrutinized:
B2B solution buying consists of 10 decision makers armed with 4-5 pieces of information gathered independently

Our clients have options (internal creative teams, external agency partners, and product teams) but B2B still doesn’t get the required focus

Overwhelmed:
Lack of bandwith

Reduced budget:
Prioritize brand, consumer campaigns

Un-focused:
Emphasize product features

Silo-ed:
Dependent on success measurements

The best B2B brands do it differently.

B2B enterprise leaders have a common set of best practices.

Our focus: Below the line B2B Marketing Services

Weber specializes in the smaller needs overshadowed by the larger investment efforts.

Weber gets results.

Weber’s clients have achieved impressive results using Weber’s RFP and Proposal Response Solutions:

660%
increase in frontline usage of messaging

40%
improvement in speed-to-market and development time

35%
reduction in total vendor costs

$70B+
in revenue won
(includes healthcare RFPs)

660%
increase in frontline usage
of messaging

40%
improvement in speed-to-market and development time

35%
reduction in total
vendor costs

$70B+
in revenue won
(includes healthcare RFPs)

Clients we've helped:

Weber B2B Marketing

Weber has developed a proven methodology for helping our clients deliver winning proposals.

Strategy & planning:

Inform future decisions, targets and budgets based on metrics and integration with various teams (sales, product, marketing)

Messaging calendar
Media plans
Product suite
Target personas
Marketing audit
Portfolio optimization

Creative execution:

For our clients we focus on speed, positioning customer benefits, industry expertise

Creative writing & technical writing
Graphic & information design (multiple mediums)
Supplemental research
Subject matter experts in key industries

Technology:

Harness and exploit technology to integrate with teams and drive efficiencies

Internal management & coordination tools (MRM, CRM, DAM)
External portals and distribution templates
Medium agnostic marketing automation
Customizable content collateral

Measurement & reporting:

Seek to measure key aspects to take to teams for future management direction and refinement

Presentation development
Presenter(s) training & coaching
Win/loss debrief and after-action review

Improving B2B execution

We can help your team improve, below are a few ways to get started.

Levers

Improved outcomes

Speed.

Impact.

Cost.

Let's talk.

Let's talk.

For over 30 years, we’ve been helping clients big and small improve their sales and grow their business. And we can do the same thing for you.