Menu

Branding

How to Use Print Media Effectively in a World of Digital Advertising
Industry analysts projected the end of print marketing with the rise of social media and digital marketing. While there have ...
Read More
Tailoring Your Product Messaging to Your Target Personas
Current estimates say that the average U.S. consumer is exposed to over 5,000 ads per day1, and this number is ...
Read More
Using Design Thinking to Improve Your Client’s Marketing Collateral
When tackling a new client project, it’s easy to recycle the same ideas you’ve used for previous projects. And when ...
Read More
How to Effectively Communicate Data and Metrics
When presenting to clients, you want your ideas not only heard, but believed and embraced. The single best way to ...
Read More
Using Information Design to Improve Executive Presentations
“Information overload is rarely the function of volume of information, but rather, quality of information.” – Edward Tufte We’ve all ...
Read More
Growing and keeping your school family
Keeping Your Brand Consistent Across Communications By all measures, your college or university is a great institution. And you have ...
Read More
RFP response, man standing on cliff, waterfall
It’s Not about You: Tailoring Your RFP Response to Your Client
In an RFP response, the client comes first. Most companies  write their RFP responses all about themselves. Not only is ...
Read More
Who Is Branding You?
Whether your organization spends millions on branding, or the concept of branding almost never crosses your mind, your organization has ...
Read More
The Blame Game: Why United Airlines Became the Scapegoat
I typically don’t find myself engulfed in social media hysterics, but I keep getting sucked into this recent United Airlines ...
Read More
Make it easier for salespeople to sell your stuff
Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often require some effort and involve ...
Read More
Branding something with no visible brand
When we think of branding, we often think of things like the Nike swoosh on the side of a shoe, ...
Read More
Weaponizing your Customer Experience Strategy for the Frontlines: Part I: BEHAVIORS
Brand perception and loyalty can live or die on the frontlines – just ask any industry in question for its ...
Read More
Are you continuing to sell your brand after you’ve sold your product?
So, you’re planning to make a purchase. You conduct some research online, mull it over with a couple of trusted ...
Read More
3 Digital Tools to Revive Your Agent Relationships
Independent insurance agents want a lot from insurance carriers. And why shouldn’t they? In the fast-paced world of shopping online ...
Read More
From Many Strong Personalities, One Brand
Often times, the brand of a professional service firm is described as the professional reputation of that firm. And, that ...
Read More
Your Brand is Everything
Every aspect of your organization helps create your brand, and your brand is the one factor that can take the ...
Read More
How to Get Scratched Off My Daughter’s College Short List
This year, our spring break did not include a beach. Instead, it included seven different college campuses. Our oldest is ...
Read More
Do you know who you’re talking to?
Do you know who you’re talking to? Good marketers at most companies know that the content and assets used by the “frontline” ...
Read More
Part 2 – Intertia is not a strategy
“The less there is to justify a traditional custom, the harder it is to get rid of it”  — Mark Twain, ...
Read More
What’s Your Desired Reaction?
Every organization wants or needs somebody to do something, and this something is that organization’s desired reaction. Desired reactions can ...
Read More
How to destroy 5 years of brand equity in less than 72 hours
About 5 years ago, I became fed up with trudging into my local corporate-owned mobile carrier store to purchase or ...
Read More
All Customers Are People
For brands that sell consumer products, the statement of “All customers are people” is simply a reminder to keep a ...
Read More