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Branding

How to Use Print Media Effectively in a World of Digital Advertising
Industry analysts projected the end of print marketing with the rise of social media and digital marketing. While there have ...
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Tailoring Your Product Messaging to Your Target Personas
Current estimates say that the average U.S. consumer is exposed to over 5,000 ads per day1, and this number is ...
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Using Design Thinking to Improve Your Client’s Marketing Collateral
When tackling a new client project, it’s easy to recycle the same ideas you’ve used for previous projects. And when ...
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How to Effectively Communicate Data and Metrics
When presenting to clients, you want your ideas not only heard, but believed and embraced. The single best way to ...
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Using Information Design to Improve Executive Presentations
“Information overload is rarely the function of volume of information, but rather, quality of information.” – Edward Tufte We’ve all ...
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Growing and keeping your school family
Keeping Your Brand Consistent Across Communications By all measures, your college or university is a great institution. And you have ...
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It’s Not about YOU
In an RFP response, the client comes first. Let’s talk about why we’re so awesome at what we do. First, ...
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Who Is Branding You?
Whether your organization spends millions on branding, or the concept of branding almost never crosses your mind, your organization has ...
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The Blame Game: Why United Airlines Became the Scapegoat
I typically don’t find myself engulfed in social media hysterics, but I keep getting sucked into this recent United Airlines ...
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Make it easier for salespeople to sell your stuff
Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often require some effort and involve ...
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Branding something with no visible brand
When we think of branding, we often think of things like the Nike swoosh on the side of a shoe, ...
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Weaponizing your Customer Experience Strategy for the Frontlines: Part I: BEHAVIORS
Brand perception and loyalty can live or die on the frontlines – just ask any industry in question for its ...
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Are you continuing to sell your brand after you’ve sold your product?
So, you’re planning to make a purchase. You conduct some research online, mull it over with a couple of trusted ...
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3 Digital Tools to Revive Your Agent Relationships
Independent insurance agents want a lot from insurance carriers. And why shouldn’t they? In the fast-paced world of shopping online ...
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From Many Strong Personalities, One Brand
Often times, the brand of a professional service firm is described as the professional reputation of that firm. And, that ...
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Your Brand is Everything
Every aspect of your organization helps create your brand, and your brand is the one factor that can take the ...
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How to Get Scratched Off My Daughter’s College Short List
This year, our spring break did not include a beach. Instead, it included seven different college campuses. Our oldest is ...
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Do you know who you’re talking to?
Do you know who you’re talking to? Good marketers at most companies know that the content and assets used by the “frontline” ...
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Part 2 – Intertia is not a strategy
“The less there is to justify a traditional custom, the harder it is to get rid of it”  — Mark Twain, ...
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What’s Your Desired Reaction?
Every organization wants or needs somebody to do something, and this something is that organization’s desired reaction. Desired reactions can ...
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How to destroy 5 years of brand equity in less than 72 hours
About 5 years ago, I became fed up with trudging into my local corporate-owned mobile carrier store to purchase or ...
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All Customers Are People
For brands that sell consumer products, the statement of “All customers are people” is simply a reminder to keep a ...
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