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Content is King We’re all familiar with the now commonplace observation (almost cliché) that “content is king,” a phrase coined ...
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SILICON VALLEY, Calif., August 21, 2023—Weber Associates, a B2B marketing agency that has served the Fortune 100 since 1985, today ...
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I recently read a case study by SuperOffice that shared how it aligned its sales and marketing teams to increase ...
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Most copywriters can find ways to improve a first draft or the source materials they’re provided with, but what are ...
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Here at Weber Associates, we know that formatting information into a presentation is an important skill to have. Research has ...
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A strong infographic can increase organic traffic to your site and help win over that big potential client. By nature, ...
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At Weber Associates, we know that an existing process that seems to be working may not necessarily be as up ...
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In 2021, content marketers will need to shift in several areas as they continue to address the pandemic. They will ...
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According to HubSpot research, only 3% of buyers consider sales representatives trustworthy.* That’s quite a startling statistic. Though consumers should ...
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Roughly 35 million PowerPoint presentations are given each day. – Poll Everywhere The PowerPoint we’re all familiar with has been ...
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A framework is the organizing force for a presentation. It establishes an overarching vision for what the presentation is trying ...
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You don’t have to be a designer to be well-versed in the teachings of Edward Tufte. In fact, anyone who ...
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Critical devices are used within frameworks to present information in a fresh perspective. They are sometimes referred to as “micro-frameworks” ...
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Marketing Resource Management tools are undeniably useful in retail businesses. They provide an interface that allows several users to compile, ...
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The Coronavirus Pandemic has changed a lot about how we work. It’s obvious that we are seeing an increase in ...
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Presentations are vitally important to communicating information to customers, employees, and stakeholders. Contrary to popular belief, there is no one ...
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1. Utilize vertical and horizontal communication When we think of communication, a lot of the time peer-to-peer or “horizontal” communication ...
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At Weber Associates, we don’t just help companies look good on the outside. We enjoy utilizing our business expertise to ...
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At Weber Associates, we work with our clients to develop a variety of presentations to fit their needs. Two of ...
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“Know your audience” is one of the most integral rallying cries of content creators. It should be both the first ...
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If you’ve ever sat in a meeting with disgruntled colleagues trying to gracefully interrupt each other as you struggle your ...
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Individuals classified as Generation Z were born after 1996 which means the oldest ones have begun graduating from college. As ...
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The global smartphone market declined its fastest ever, down 13% YoY in Q1 2020 (counterpoint research) The obvious disruption of ...
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Industry analysts projected the end of print marketing with the rise of social media and digital marketing. While there have ...
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There are a few things you’ve probably heard a lot in the last couple months: these times are uncertain, and ...
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Current estimates say that the average U.S. consumer is exposed to over 5,000 ads per day1, and this number is ...
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When clients put together marketing content for an agency, they are focused on the technical specifications and key benefits of ...
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Competitive market analyses give you perspective on the current business landscape. They help you identify and capitalize on your competitor’s ...
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Social media has become a valuable and effective tool for marketers in all industries. In fact, 73% of marketers say ...
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When tackling a new client project, it’s easy to recycle the same ideas you’ve used for previous projects. And when ...
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In B2B scenarios, there are many different ways a company can market their products and services, but the traditional benefit-driven ...
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With 44% of businesses planning to increase their technology spending in 20201, investing in new technology is an absolute must ...
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When presenting to clients, you want your ideas not only heard, but believed and embraced. The single best way to ...
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If you’re feeling overwhelmed by information coming at you, you’re not alone. Forbes digital marketing experts estimate that people now ...
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“Information overload is rarely the function of volume of information, but rather, quality of information.” – Edward Tufte We’ve all ...
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In today’s digital climate, social media marketing is on a steady trend upward – and not just for B2C firms ...
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In today’s world, data is everywhere. Most likely, part of your job is to report on that data. Your boss ...
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Avoiding Audience Message Overload Trader Joe’s is wildly popular among consumers. And one of the reasons for its popularity is ...
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“True genius is making it as simple as possible… and no simpler” – Albert Einstein What happened to presentation styles ...
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