Marketing

The State of B2B Content Marketing in 2021
In 2021, content marketers will need to shift in several areas as they continue to address the pandemic. They will ...
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A Shoulder-to-Shoulder Approach to Sales
According to HubSpot research, only 3% of buyers consider sales representatives trustworthy.* That’s quite a startling statistic. Though consumers should ...
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PowerPoint Isn’t Going Anywhere
Roughly 35 million PowerPoint presentations are given each day. – Poll Everywhere The PowerPoint we’re all familiar with has been ...
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Four Effective Frameworks for Presentations
A framework is the organizing force for a presentation. It establishes an overarching vision for what the presentation is trying ...
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Five Essential Proclamations from the Master of Information Design
You don’t have to be a designer to be well-versed in the teachings of Edward Tufte. In fact, anyone who ...
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Critical Devices and Their Importance in Presentations
Critical devices are used within frameworks to present information in a fresh perspective. They are sometimes referred to as “micro-frameworks” ...
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What to Look for in an Exceptional MRM Tool
Marketing Resource Management tools are undeniably useful in retail businesses. They provide an interface that allows several users to compile, ...
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5 Quotes About the Growing Importance of Internal Communications
The Coronavirus Pandemic has changed a lot about how we work. It’s obvious that we are seeing an increase in ...
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Finding the Right Public Speaking Style for Your Presentation
Presentations are vitally important to communicating information to customers, employees, and stakeholders. Contrary to popular belief, there is no one ...
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Top 5 Ways Retailers Can Improve Internal Communications
1. Utilize vertical and horizontal communication When we think of communication, a lot of the time peer-to-peer or “horizontal” communication ...
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What Does a Communications Audit Look Like?
At Weber Associates, we don’t just help companies look good on the outside. We enjoy utilizing our business expertise to ...
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Key Differentiators Between Executive and Sales Presentations
At Weber Associates, we work with our clients to develop a variety of presentations to fit their needs. Two of ...
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Channeling Sales Materials to a Public Safety Audience
“Know your audience” is one of the most integral rallying cries of content creators. It should be both the first ...
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Brainstorm like a UX Pro
If you’ve ever sat in a meeting with disgruntled colleagues trying to gracefully interrupt each other as you struggle your ...
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Trends in Marketing to Generation Z
Individuals classified as Generation Z were born after 1996 which means the oldest ones have begun graduating from college. As ...
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Telecom_Industry
Will the Coronavirus Pandemic Ultimately Help or Hurt the Telecom Industry?
The global smartphone market declined its fastest ever, down 13% YoY in Q1 2020 (counterpoint research) The obvious disruption of ...
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How to Use Print Media Effectively in a World of Digital Advertising
Industry analysts projected the end of print marketing with the rise of social media and digital marketing. While there have ...
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Keeping Up With Drastic Shifts in the Retail Environment
There are a few things you’ve probably heard a lot in the last couple months: these times are uncertain, and ...
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Tailoring Your Product Messaging to Your Target Personas
Current estimates say that the average U.S. consumer is exposed to over 5,000 ads per day1, and this number is ...
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Getting Client-Provided Content Truly Consumer Ready
When clients put together marketing content for an agency, they are focused on the technical specifications and key benefits of ...
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Tips for Conducting a Successful Competitive Market Analysis
Competitive market analyses give you perspective on the current business landscape. They help you identify and capitalize on your competitor’s ...
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Driving Social Media Strategy Using Metrics
Social media has become a valuable and effective tool for marketers in all industries. In fact, 73% of marketers say ...
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Using Design Thinking to Improve Your Client’s Marketing Collateral
When tackling a new client project, it’s easy to recycle the same ideas you’ve used for previous projects. And when ...
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Building Trust with Case Studies
In B2B scenarios, there are many different ways a company can market their products and services, but the traditional benefit-driven ...
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Calculating ROI on Technological Investments: More than a Simple Equation
With 44% of businesses planning to increase their technology spending in 20201, investing in new technology is an absolute must ...
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How to Effectively Communicate Data and Metrics
When presenting to clients, you want your ideas not only heard, but believed and embraced. The single best way to ...
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Cutting Through the Clutter to Reach Your Audience
If you’re feeling overwhelmed by information coming at you, you’re not alone. Forbes digital marketing experts estimate that people now ...
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Using Information Design to Improve Executive Presentations
“Information overload is rarely the function of volume of information, but rather, quality of information.” – Edward Tufte We’ve all ...
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5 Keys to Integrating Content Across Social Media Channels
In today’s digital climate, social media marketing is on a steady trend upward – and not just for B2C firms ...
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Reporting Facts vs. Finding Insights
In today’s world, data is everywhere. Most likely, part of your job is to report on that data. Your boss ...
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Avoiding Audience Message Overload
Avoiding Audience Message Overload Trader Joe’s is wildly popular among consumers. And one of the reasons for its popularity is ...
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Five Must-Haves to Help Your Next Executive Presentation Shine
“True genius is making it as simple as possible… and no simpler” – Albert Einstein When did business presentations become ...
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