January 5, 2018
Succeeding in B2B Relationship-Selling Without Sacrificing Your Brand (or Yourself)
You’ve built a great product or service with a compelling value proposition, a brilliant go-to-market…
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December 20, 2017
Attention Sales Managers : You Don’t Have to be an Expert to Coach your Team
Tiger Woods has a coach. Michael Jordan routinely lists coaches Dean Smith and Phil Jackson…
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May 31, 2017
Weaponizing your Customer Experience Strategy Part III: Coaches are the Critical Link
“Coaching is unlocking a person’s potential…it is helping them to learn rather than teaching them.” – Timothy…
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April 25, 2017
The Blame Game: Why United Airlines Became the Scapegoat
I typically don’t find myself engulfed in social media hysterics, but I keep getting sucked…
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December 28, 2016
Make it easier for salespeople to sell your stuff
Some products sell themselves – toothpaste, socks, laundry detergent, dog food, etc. Other things often…
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December 28, 2016
Branding something with no visible brand
When we think of branding, we often think of things like the Nike swoosh on…
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October 25, 2016
Weaponizing your Customer Experience Strategy for the Frontlines: Part I: BEHAVIORS
Brand perception and loyalty can live or die on the frontlines – just ask any…
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October 10, 2016
Are you continuing to sell your brand after you’ve sold your product?
So, you’re planning to make a purchase. You conduct some research online, mull it over…
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September 21, 2016
3 Digital Tools to Revive Your Agent Relationships
Independent insurance agents want a lot from insurance carriers. And why shouldn’t they? In the…
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July 21, 2016
From Many Strong Personalities, One Brand
Often times, the brand of a professional service firm is described as the professional reputation…
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