July 23, 2024
The Power of AI in Customer Support: Empowering Employees Instead of Reducing Them
In today's fast-paced business environment, customer support plays a crucial role in shaping customer satisfaction…
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July 23, 2024
Market Segmentation in B2B Industries: Tailoring Messaging for Success
In the dynamic landscape of industries with a business-to-business focus, especially within Fortune 500 companies,…
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May 29, 2024
Changing the Narrative: Improving Customer Experience in the Telecom Industry
In an era where communication is a constant in most peoples’ lives, the telecom industry…
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May 2, 2024
The Crucial Role of Post-Sale Customer Service in B2B Client Retention
In the realm of business-to-business relationships, the journey doesn't end when the deal is closed.…
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September 6, 2023
Key to Content Success: Content Elasticity
Content is King We’re all familiar with the now commonplace observation (almost cliché) that “content…
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November 13, 2019
Nailing the Omni-Channel Experience in Complex Sales Environments
“Customers don’t think in channels, but businesses do.” – Thunderhead Since the Internet became a…
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March 29, 2019
Reporting Facts vs. Finding Insights
In today’s world, data is everywhere. Most likely, part of your job is to report…
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March 29, 2019
Avoiding Audience Message Overload
Avoiding Audience Message Overload Trader Joe’s is wildly popular among consumers. And one of the…
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December 5, 2018
Growing and keeping your school family
Keeping Your Brand Consistent Across Communications By all measures, your college or university is a…
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April 25, 2018
5 Sales & Marketing Principles to Overcome Market Challenges
Your marketing team is generating awareness and interest in your product or service, up to…
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