Category

Branding

Branding
January 7, 2016

How to destroy 5 years of brand equity in less than 72 hours

About 5 years ago, I became fed up with trudging into my local corporate-owned mobile…
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Branding
December 9, 2015

All Customers Are People

For brands that sell consumer products, the statement of “All customers are people” is simply…
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