June 30, 2016
Your Brand is Everything
Every aspect of your organization helps create your brand, and your brand is the one…
Read More
May 9, 2016
How to Get Scratched Off My Daughter’s College Short List
This year, our spring break did not include a beach. Instead, it included seven different…
Read More
April 26, 2016
Health Check: Do Your Customers Trust You?
What a nightmare trip to the doctor’s office taught me about “trust” and what your…
Read More
March 24, 2016
4 Steps to Flawless Customer Experiences
We’ve all had our fair share of customer service trials and tribulations. Maybe you couldn’t…
Read More
February 17, 2016
Do you know who you’re talking to?
Do you know who you’re talking to? Good marketers at most companies know that the content and…
Read More
February 2, 2016
Part 2 – Intertia is not a strategy
“The less there is to justify a traditional custom, the harder it is to get…
Read More
January 19, 2016
Sales Force Competence Directly Impacts Customer Confidence
Who are your salespeople? Do you know their names? Their background or previous experience? What…
Read More
January 13, 2016
What’s Your Desired Reaction?
Every organization wants or needs somebody to do something, and this something is that organization’s…
Read More
January 7, 2016
How to destroy 5 years of brand equity in less than 72 hours
About 5 years ago, I became fed up with trudging into my local corporate-owned mobile…
Read More
December 9, 2015
All Customers Are People
For brands that sell consumer products, the statement of “All customers are people” is simply…
Read More