Branding
May 9, 2016

How to Get Scratched Off My Daughter’s College Short List

This year, our spring break did not include a beach. Instead, it included seven different…
Read More
Branding
February 17, 2016

Do you know who you’re talking to?

Do you know who you’re talking to? Good marketers at most companies know that the content and…
Read More
Call Centers
January 19, 2016

Sales Force Competence Directly Impacts Customer Confidence

Who are your salespeople?  Do you know their names? Their background or previous experience? What…
Read More
Branding
January 13, 2016

What’s Your Desired Reaction?

Every organization wants or needs somebody to do something, and this something is that organization’s…
Read More
Branding
January 7, 2016

How to destroy 5 years of brand equity in less than 72 hours

About 5 years ago, I became fed up with trudging into my local corporate-owned mobile…
Read More
Branding
December 9, 2015

All Customers Are People

For brands that sell consumer products, the statement of “All customers are people” is simply…
Read More