Correcting missteps, best practices, winning proposals, proposal writing
LeadershipRFP Response
June 17, 2025

Top 3 APMP 2025 Takeaways to Build a More Strategic Proposal Response Team

The 2025 APMP conference delivered bold ideas, real-world inspiration, and practical tips for proposal management…
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PBM proposal team collaboration, business professionals reviewing proposals, outsourcing content for PBMs, RFP strategy meeting, proposal writing support
MarketingRFP Response
May 29, 2025

Why Outsourcing Content for PBMs is the Smartest Move you Can Make

In today’s competitive pharmacy benefit management (PBM) market, margins are thin, and expectations are high.…
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RFP writing on laptop
LeadershipRFP Response
May 13, 2025

6 Reasons Fortune 500s are Reluctant to Use AI in the RFP Process

As AI tools grow increasingly sophisticated, they clearly hold a significant promise for transforming the…
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sales people looking over enablement tools
MarketingSales Performance
April 23, 2025

Unlocking Channel Success: Why Enabling Intermediaries Is Crucial for Your Go-To-Market Strategy 

In today’s dynamic marketplace, organizations increasingly depend on brokers, distributors, agents, resellers, financial planners and other…
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event marketing, trade show booths on display for passers by
Marketing
April 8, 2025

5 Tips for Creating Wins from Event Marketing

Event marketing is a major investment—and for good reason. Events like trade shows and industry…
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RFP Response
April 1, 2025

Win More Bids: How Community Knowledge Strengthens Your Proposals

Proposal writing isn’t just about answering questions—it’s about connecting with the client. A proposal demonstrating…
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