January 13, 2016
What’s Your Desired Reaction?
Every organization wants or needs somebody to do something, and this something is that organization’s…
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January 7, 2016
How to destroy 5 years of brand equity in less than 72 hours
About 5 years ago, I became fed up with trudging into my local corporate-owned mobile…
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December 9, 2015
All Customers Are People
For brands that sell consumer products, the statement of “All customers are people” is simply…
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