Bring it to Life: If your getting a few hits, but are being told that your responses seem “copy and paste,” focus on:

  • Proof Points: Just saying your good at something isn’t enough. You must pull through real-time statistics, success stories and quantitative evidence to bring your story to life.
  • Story Telling: Many responses are overly technical and tout features of your solution. The best responses tell a story about how your solutions solve your prospects needs or pain points.
  • Tailor to the Client: Ever heard of “corporate jargon?” Are you guilty of using your own language and acronyms in your responses? By simply using the words that your prospect uses in their RFP, you can immediately gain points and keep your decision maker reading.

About Weber Associates

Weber Associates is a Columbus, OH based consulting firm. Since 1985, we have blended the creativity of a marketing agency with the analytical rigor of a consultancy to help our clients significantly grow revenues and customer loyalty. People hire us to solve real sales and marketing challenges. To improve their sales process. To grab someone’s attention and selling something. In short, they hire us to make their marketing make more sales.


Weber Associates