SILICON VALLEY, Calif., August 21, 2023—Weber Associates, a B2B marketing agency that has served the Fortune 100 since 1985, today announced that Malcolm Friedberg has been named Vice President, Demand Generation Practice Leader to help Weber expand into new vertical including SaaS, technology, fintech/banking and industrial companies.


Friedberg has more than 25 years of demand generation and marketing strategy experience, including over a decade of strategic development and plan execution for global brands such as Dell, Intel and Salesforce. Most recently he led the Demand Generation Practice for Merkle B2B working on clients such as Workday, Cisco, Avery Denison and Mayo Clinic.


“Malcolm has deep expertise in B2B marketing and demand generation,” said Andrew Leatherman, a partner at Weber. “Malcolm’s extensive marketing background and business development skills will help Weber expand our B2B sales and marketing practice with a greater focus on ABM, marketing & sales alignment and demand gen strategy. We believe his strong client leadership experience will help Weber continue to thrive as a leader in providing B2B marketing strategy and services to our Fortune 100 clients.”


“I am very excited to be joining the Weber team,” said Malcolm Friedberg. “Weber has a 38-year legacy in serving the world’s largest B2B brands, and it speaks volumes that several of their client engagements have lasted over a decade. Their business model and talented management team uniquely positions the firm to provide strategic consulting services and then offer ongoing production and execution capabilities to clients. As the industry evolves and clients want high quality work without the overhead of a global agency, I believe Weber is well suited to help global B2B brands deliver measurable results.”


Prior to joining Weber, Malcolm founded and successfully built a 50-person agency, Left Brain DGA, that was recognized with several industry awards, including the Inc 5000 Fastest Growing Companies. Friedberg has also worked in the FinTech space, managing new customer acquisition and driving over $200M in revenue for Prospect Marketplace, a leading unsecured personal lender. He has held marketing leadership roles in various companies, is a published author (Why We’ll Win) and has contributed to numerous publications, including Entrepreneur, Huffington Post and The Street.


Friedberg received a Bachelor of Arts degree in Philosophy from Reed College and a Juris Doctorate degree in Business from Loyola Law School.


About Weber Associates

Weber is a Columbus, Ohio-based B2B marketing agency and frontline consultancy. For 38 years the firm has blended right-brain creativity with left-brain analytical rigor to help the Fortune 100 improve sales and customer satisfaction. Weber’s core practice areas include B2B Demand Generation, B2B Marketing, Go-to-Market Strategy, Sales & Service Performance, and Proposal and RFP Response Support. For more information visit or call 614-222-6806.