If you have – or fear that you have – any of following challenges, a communications audit could help you increase sales success, efficiencies and brand consistency.
Challenges:
- Inconsistent presentation of offerings across channels
- Surplus of largely unused materials
- Misalignment between advertising and sales messaging
- Unfocused assets that don’t emphasize customer needs
- Gaps in tools and assets developed for frontline use
- Outdated sales materials
- Insufficient sales training methods
- Reliance on paper vs. digital assets
- Unnecessarily complex product information and training tools
- Limited ability to customize message to audience with salespeople frequently straying from “the script” and even making up their own sales materials.
Expected outcomes of a communications audit:
- Align message and interactions across all touch points
- Clarify which marketing assets are currently in frequent use by your frontline
- Eliminate potential redundancies, gaps or misalignment
- Improve effectiveness of current strategy
- Find ways to improve your marketing assets, support tools and processes used by your frontline