What we do.
B2B Marketing
It’s a complicated process with longer sales cycles, multiple influencers, and decisions that can impact profits and careers. You still need to grab attention, deliver a compelling message, and drive a call to action. To be the best you need specialized expertise, proven processes, and experience in both sales and marketing.
Sales and Service Performance
It’s easy to just throw money at technology and incentives. But the real, long-term solutions come from tackling the human elements. Studying and refining behaviors. Codifying best practices. Collaborating with marketing. And empowering sales teams.
Marketing & Sales Alignment
When barriers are broken down, real progress can be made. When the two departments work together, goals are achieved. When everyone realizes that we’re all on the same team, growth happens.
B2B Marketing
- Strategy
- Brand Positioning
- Demand Generation
- Campaign Execution
- Website Development
Marketing/Sales Alignment
- Customer/Buyer Journey
- Content
- Tools
- Measurement
- Process Optimization
Sales & Service Performance
- Sales and Channel Strategy
- Customer Experience
- Sales Enablement
- Sales Behaviors
- Sales Talent Development
Our Leaders.
Andrew Leatherman
Partner
35% | Designer
25% | Strategist
20% | Fixer
10% | Father of 3 daughters
5% | Dog wrangler
5% | Holding onto manliness
Koichi Kiyohara
Partner
35% | Problem Solver
20% | Dad
20% | Coach
15% | Explorer
10% | Fun Loving
|
Tom Parry
Partner
32% | Strategy Nerd
22% | Recruiter
14% | Networker
14% | Father of 3
9% | Dog Landlord
9% | Golf Ball Investor
Lauren Erera
Director, Sales Performance
53% | Leader & Closer
19% | Relator
11% | Wannabe Copywriter
10% | Red Sports Fanatic
7% | Photographer
6% | World Traveler
Weber Associates
33% | B2B Marketing
33% | Sales & Service Performance
34% | Marketing & Sales Alignment
Lisa Longley
Director, Client Success
37% | Complex Solution Innovator
28% | Creative Thinker
18% | Mentor
6% | Scuba Diver
6% | Ocean Lover
5% | Sunshine
Brad Crosby
VP, Business Development
38% | Biz Dev Guy
20% | Persistent
15% | Relationship Builder
15% | Dad
7% | Laid Back
5% | Runner
David Shanahan
Manager, Consulting
38% | Thinker
24% | Doer
15% | Husband & Father
14% | Start-Up Founder
9% | Washed-Up Soccer Player
Nicole Sampson
Project Manager
48% | Client Advocate
37% | Project Manager
11% | Awesome
3% | Mom
1% | Taco
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Sample Clients.
At Weber, we specialize in helping clients sell complex products or services that require high levels of engagement.
Financial services. High tech products. Tiered sales channels. Complicated offerings. Long-term contracts or commitments. Infrequent purchases. Including these clients listed here.
For over 30 years, we’ve been helping clients big and small improve their sales and grow their business. And we can do the same thing for you.
(614) 222-6806
775 Yard St #350, Columbus, OH 43212
info@weberassoc.com
